Impact of competition on the private security company Fesprotec Cía. Ltda. in the city of Quito

Abstract

This study analyzed the impact of competition on the private security company Fesprotec Cía. Ltda. in Quito. The research focused on how competition affects the company's profitability, sustainability, and growth in a saturated market. Fesprotec faces significant challenges due to high competition, which forces it to reduce prices and compromises its profitability. It will examine how competition influences the perception of service quality, the need for diversification, and the adoption of technological innovations to remain competitive. The methodology includes descriptive, desk and field research, using surveys and quantitative analysis to identify opportunities for improvement and effective strategies. The study reveals that price is the main competitive factor in Quito's private security market, followed by service quality. This company faces significant pressure to compete on cost. It highlights the need to diversify and improve its services, adopt technological innovations, and strengthen client relationships. The results provide a framework for the company to design strategies that will enable it not only to survive, but to thrive in a highly competitive environment.